In this episode, we meet Madeleine Valderrama, co-founder of Bruna, a climate-tech startup using AI to optimize resource use in mining, agriculture, and construction. Bruna predicts material quality and composition before it reaches the plant, saving water, energy, and more.
Why Bruna?
“We realized most companies operate with a rearview mirror,” Madeleine explains. “Our technology provides foresight, allowing better decision-making across industries.”
Four Tools for Sustainability
- Prediction: Forecast raw material quality with 98% accuracy.
- Optimization: Reduce waste with smarter processes.
- Blending: Achieve perfect material mixes for better outputs.
- Strategic Planning: Test scenarios and maximize efficiency.
Resilience in Action
Madde credits her background in the salmon industry for her knack for solving variability challenges. “Resilience and constant reinvention are non-negotiable in entrepreneurship,” she says.
Join the conversation! Learn how Bruna is driving change in climate tech on Spotify and YouTube!
