The school “kiosk” isn’t a kiosk anymore. It’s a full restaurant doing hundreds of covers a day—paper slips, long lines, end-of-month chaos. Parents don’t know what kids bought; cafeterias juggle prep and cash; schools field complaints.
Order Eat started inside that mess.
In our conversation, Matías Cravioto (Co-founder & CEO) walks through the jump from Uruguay to Mexico, where early stage means very few processes and a daily ritual of triage over perfection: what ships today, what we plan, and what becomes a process so it doesn’t break again. That’s how they scaled to ~400 schools—rails for pre-orders, clear balances, faster lines, better cash flow—and trust.
We also get into the choices you only learn by doing: sell to cafeterias vs. schools, calibrate hiring culture in a new country, and why the next layer isn’t content but financial education in the flow of lunch (budgets, nudges, better habits).
If you build for complex, multi-stakeholder environments, this playbook will feel familiar—and useful.
🎧 Cant watch? Listen it now on Spotify!
