In this Draper Founder Spotlight, we sit down with José María Motta, co-founder of Ahora Fácil, the WhatsApp-first cashback platform helping consumers save while giving brands real purchase insights—powered by micro-segmentation and automated receipt processing—and now scaling from Uruguay to Chile.
José María Motta shares his path from Uruguay to the Draper Founders Program and Draper University in Silicon Valley—how he’s building Ahora Fácil, a WhatsApp-first cashback platform powered by micro-segmentation and automation, and why the team is now scaling from Uruguay to Chile while partnering with leading brands.
A candid, tactical conversation packed with takeaways for consumer founders, marketers, and fintech/retail operators.
