Imagine combining your love for Patagonia’s finest fruits with the art of premium chocolate. That’s exactly what Luca Molinari did with BARIS. In this episode of #StartupSounds, Luca takes us behind the scenes of building a business that’s as delicious as it is challenging.
A Recipe for Success
Franui features Patagonia-grown fruit dipped in artisanal chocolate, crafted in collaboration with a renowned factory in Chicago. “We wanted a product that’s both nostalgic and innovative,” Luca shares.
The Challenges
From skyrocketing cocoa prices to navigating U.S. market entry, Luca’s team faced hurdles head-on. “The price of cocoa shot up just as we started production—it was a crash course in resilience,” he recounts.
A Sweet Future
Their U.S. launch is gaining momentum, and Luca hints at exciting product innovations on the horizon. “We’re ready to take BARIS to the next level,” he says.
Hungry for more? Tune in to Luca’s flavorful journey on Spotify and YouTube!
